Salem cigarettes were created in 1956

Salem cigarettes were created in 1956 in Winston-Salem, USA. This is where the region’s raw tobacco is processed. Part of the region’s name eventually became the name of the world’s second most popular tobacco. Connoisseurs of natural tobacco leaf claim that plants from this region have a distinctly sour tobacco flavor.

The tobacco was launched in 1956 and introduced an innovative solution: adding menthol to the tobacco. This success broke all records and within a year the brand was very well known in the USA and internationally; by 1957 it was number one in sales.

The cigarette brand was created by RJR, which merged with the company and became a subsidiary. All production in the USA was carried out by Reynolds American.

The brand of Salem cigarettes was targeted at women of all ages. The main slogan ‘Spring’ illustrates this. It happened to everyone and did not prevent the male half of humanity from being attracted to it. At that time, tutus were decorated with colors and patterns.

At the time, packaging designs were often given a facelift. Manufacturers tried to increase sales by improving the look.

The designers and developers of one of the most famous brands, Salem, created an unusual blue and green design based on Salem. This design lasted until 1990, but the main colors of the logo and slogan remained unchanged.

The original solution was a single happy cigarette in a pack, upside down, with a filter. The end was dark green and traditionally smoked last for good luck. This is the trademark of the whole brand.