Women of different ages smoke the Salem cigarettes

Salem cigarettes were launched in 1956, featuring the innovative solution of adding menthol to cigarettes. This was a record-breaking success, and within a year the brand was well known in the U.S. and around the world, ranking number one in sales in 1957.

The founder of the cigarette brand was RJR, which was absorbed by the company and became a subsidiary. All U.S. manufacturing was handled by Reynolds American.

The target audience for this cigarette brand was women of different ages. The main slogan, “Spring”, reflects this. It happened to everyone, and didn’t stop half of the male half of humanity from loving it. At this stage, the tutu is decorated with colors and patterns.

At this stage, tutu design is often rethought. Manufacturers try to increase sales by improving their appearance.

The original solution is a simple, cheerful-looking cigarette, presented in a pack with an upside-down filter. It has dark green edges and is traditionally smoked last for good luck. This is the trademark of the entire brand.

Salem cigarettes were originally intended for women. Due to their popularity with both sexes, this neutral design persisted for a long time. However, this policy was changed when the manufacturer realized that sales were collapsing.

The brand’s advertising campaign opted for a narrower target audience. Potential cigarette consumers – young people aged 18 to 23 who lead active lifestyles and are the lifeblood of the company – PR decided to focus on this demographic and associate Salem cigarettes with risk and a cool, stimulating style.